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Sites and Shops / Static sites / Dynamic sites / Current work / www.tw-wines.com Both these sites show the reworking that is possible with the Actinic series of e-commerce solutions. The main 'green' site uses very little of the original Actinic code for navigation, and also uses small form segments in static search engine optimised pages to allow a one-click purchase into the basket. The second was required to mimic the design values of the fifthmoon portal and therefore adds and replaces buttons standard in Actinic while leaving fairly 'out of the box' the shop control. www.worldofwine.co.uk This site is the first in a suite of 10 retail sites and a wholesale web site for this company. It was very quickly designed and published to test the market and will be republished for the Christmas market along with the other domain names. These new sites will all draw from a single, quite complex, database system using StoreFront 5.0 for the shopping segment and three databases for content, search engine and promotional work. www.martinspeight.co.uk Also rather overdue for a revision which has been scheduled on several occasions but postponed due to lack of content availability. The shop content is not easily changed and a decision to upgrade the shop, even if the content remains the same, is due. www.jeanstore.co.uk This project was interesting in that the coding is quite complex, not very easy to maintain and, unlike more modern systems, relies upon loading hidden windows and frames. This was mitigated to some extent by the use of a 'load shop now' option. In fact the shop has proven successful returning the initial investment in 18 months - right on my estimate. In fact I usually advise that it will take 18 - 24 months to return an e-commerce investment. |
Developer Toolbox. realistic search engine marketing & promotion Boring Profile: I reckon 18 months to return the site cost and tell a client so. Some have fallen away and the conclusion from that is that the product must be unique to survive without a brick and mortor shop to support the bad times. Short Profile:
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